Keyboard, notebook and paint palette with the text 'About Sarah'

Hello! I'm Sarah, a freelance Graphic Designer and Watercolour Artist based in Holywood, Northern Ireland. From my little studio I provide design support to individual clients, design agencies and small to medium sized businesses, and I also produce all of the one-of-a-kind paper goods you see in the shop.

I have a degree in Design for Visual Communication, over 12 years professional experience as a Graphic Designer, and a love for typography, illustration and painting. Before launching Holywood Design, I worked in both corporate and creative advertising design, but it was my dream to start my own business and I took the leap in 2018 to do just that. Specialising in design for print, I can help you with creating new branding, business stationery, promotional materials and outdoor advertising (to name a few!).

Holywood Design products are sweet, colourful and fun - each design has been originally hand-painted then created into the thoughtfully produced, high quality items you see in the shop. With a love for animals, landscapes, fun puns and a playful colour palette, Holywood Design aims to spread joy, help people connect and celebrate all of life's moments. Using my skills in design and watercolour I love producing beautiful artwork for your home, party goods for a stand-out event, gorgeous wedding stationery for the happy couple, meaningful greeting cards for your loved ones and charming office stationery to help keep us all organised.

When I'm not painting or glued to my MacBook screen, you'll probably find me out for a walk with my dog, cuddling my cats or cosied up on the sofa with the hubster watching the latest binge-worthy TV series.

Thanks so much for visiting my website. I hope you’ll enjoy looking around! If you’ve got a creative project in mind, I’d love to hear from you. Follow me on Instagram, Facebook and sign up to my mailing list to get the occasional update from me in your inbox. Or just send me an email to say hello, it'd be great to connect!

Photo of young female with red hair



Custom Watercolour Pet Portrait

I can highly recommend Sarah from Holywood Design. Sarah created a beautiful pet portrait of our Doberman and we were blown away by how life like it was. Sarah is an absolute pleasure to work with and nothing was to much for her. Thank you for our gorgeous painting.

Debbie Clarke - Client


Brand Design

I really love the branding - thanks so much. This is all very exciting!... I’ve really enjoyed working with you too - I shall be recommending you to everyone I know.

Rhythm’n’Balloo Resilience - Client

Rachel Ferguson MUA website design pictured on iMac computer, on desk

Logo, Promotional Materials & Website

I can’t recommend Holywood design highly enough ! Sarah is very professional and was able to create my logos, business cards, gift vouchers , thank you cards and much more all to a very high standard and exactly how I envisioned them ! A dream to work with!

Rachel Ferguson MUA - Client